Business Plan For Colombian Customized Shoe Retailer

The objective of this paper is to create a framework for the business plan with all the knowledge acquired in the international Master of Business and Administration(IMBA)program at ESIC and SISU,to make it as feasible as possible,with the aim to put in practice one day.Due to the increased demand for mass customization and tailor-made products in different industries,the evolution of digital tools and the increase of speed connection to the internet in Colombia;we see an opportunity to develop a unique business model to offer customization shoes to the Colombian market.The development of the project will be carried out in two phases.The first one is the implementation of the business model in Bogota and it would take one year and a half,the second phase is the expansion of the company to other cities(Medellin,Cali,Barranquilla,and Bucaramanga)in Colombia.The business model will develop a Corporate Social Responsibility program to give back to the more needed.The aim of the Corporate Social Responsibility program is to give school type shoes to the child of low resources families in remote regions of Colombia like La Guajira.After the analysis of the business model,we see with good eyes that the business model for the next five years,can market a penetration of 15%(social status 4,5 and 6)also it reach revenues around 27(twenty-seven)million of dollars and a net profit of 3(three)million of dollars and an Internal Rate of Return of 37%.