ZS General Aviation Services Business Plan

ZH Industry Corporation is the only Chinese military and civil aviation aircraft manufacturing enterprise,through market research,found that aviation service market has great potential in ZS region,hoped to use its own product system advantages open short-haul general aviation service,initiated this project to first try to tap the local general aviation service market.In addition to its own investment project,but also plans to finance.ZH Industry Corpration hope that through this business plan research for investors to understand this project how to implement,by calculating the project investment decision-making to told investors that it's a worthwhile investment project,for project financing,for the purchase of aircraft and aviation operation.This paper first describes the main content of the project and analyzes the success cases of foreign general aviation development;secondly describes the supporting contisions and route planning of project operation;uses the marketing theory to subdivide the market,determines the target market and market positioning;thirdly researches project operational management,describes the overall operational plan of the project,analyzes of the main operating business and to determine the organizational management plan for the project;lastly uses the financial management knowledge analysis project financing plan and operation plan,evaluates the financial decision-making index of the project,through the project risk quantitative analysis to put forward the corresponding countermeasures to avoid risks.Through the study of this business plan to show that: 1?This project operation has the corresponding support conditions,can learn from the successful experience of foreign general aviation development to implement,the advantage is greater than the inferiority and the opportunity is bigger than the challenge.2?The main market positioning of the project in general aviation passenger and freight transport services,through the initial operation of the project staffing and pay plan so as to provide the basis for project cost estimation.3?The total investment of the project is RMB 18 billion,calculates the net cash flow for the first 10 years,the NPV of the first 10 years is RMB 3328.7625 million and which is much larger than 0;the IRR of the first 10 years is 19.54% and MIRR is 13.09%,higher than the necessary return rate 11.26%;the dynamic payback period is 8.12 years,it's relatively short and economic benefits are very significant,the project is worth the investment.4?After the risk quantitative analysis finds thatthere are some risks in the projcet,but the risk is small and can through certain measures to avoid risks:the land passenger airfare,land passenger traffic and the price of aviation fuel are the main cause of the risk factors,as far as possible land passenger ticket price control in less than 6.9%,forecast the future land passenger sales unchanged or even increased to 0.78% can discount;through the advance preparation of jet fuel inventory and the formulation of long-term fuel oil futures trading program to control of fuel oil prices rose by no more than 9.7%,or increase land passenger ticket prices to prevent and avoid project risks so that as far as possible to ensure that the project can achieve the desired investment income.Through the research of this business plan for the project to do an objective financial evaluation,so as to provide reference for decision-making of project financing,hope to absorb the desired industry to invest,in order to achieve win-win goal.