A Study On Customer Satisfaction Promotion Strategy Of C Company

The cement industry has entered the same quality era, overcapacity pressure was unprecedented, the market is not standardized, competition is fierce. Market development, customer satisfaction and loyalty, enhance brand image maintenance are the key factors of the core competitiveness. Enterprises’ competition is increasing,focus of competition is customer, acquire and retain customers is the mission of the enterprise survival and development. Therefore, to enhance customer satisfaction and loyalty is an important issue placed in front of cement companies. A major issue that C company facing is how to improve customer satisfaction, and establish the image of products and services in the minds of customers, continue to attract more customers,to win more profits for enterprises.In this paper, the author reviewed domestic and foreign scholars on customer satisfaction study on customer satisfaction definition, measurement and impact factors related literature. And outlines the C’s profile and customer satisfaction problems,such as: dissatisfied with the quality of products, dissatisfied with the service.Existing customer complaint more, resulting high customer turnover rate, market share is declined. In this paper, the author used case analysis, the major cement producer C company as a typical case of problems and show how to solve the problem. This article is committed to cement products C customer satisfaction promotion strategies for analysis and exploration. In this article, the author defined the customer satisfaction and determined the factors that affect customer satisfaction from the current research of customer satisfaction, which includes corporate image, product quality and service quality. And proposed strategies to enhance customer satisfaction based on the effect factors.Results of this study, did a questionnaire survey of C’s existing customers, conducted customer satisfaction surveys, and statistics and analyzed the survey results, and drew strategies to enhance customer satisfaction: to provide customers with satisfactory products or services; pricing power delegated to the sales department; maintaining customer relationship management.