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The Business Plan Of MPOS Project With EZ-Link Pte Ltd

Posted on:2017-03-12Degree:MasterType:Thesis
Country:ChinaCandidate:X F YuanFull Text:PDF
GTID:2349330536951121Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the development and innovation of information technology,the payment methods and instruments are being more abundant.On the basis of the intrinsic POS card payment and online payment,the Mobile Point of Sale(MPOS)that depends on the mobile internet is rising gradually in recent years.MPOS is a new card payment instrument which uses the application program(APP)in smart phones and blends 020 online/offline programs.It is being more and more popular in the payment industry because of its unique advantages.With the Adaptation of the electronic commerce pattern that blends 020 online/offline programs,the MPOS system is Gradually being a trend.With the mobile internet as the technological basis,the traditional payment by bank cards as the method,and the combination of APP and hardware equipment,the MPOS realizes the intelligentization of the traditional bank card trade and connects the internet to the hypostatic POS.This article focuses on the feasibility of EZ-Link Pte Ltd.'s MPOS project which,Based on the existing traditional POS card and online payment,enjoys the existing advantages of techniques,systems and business.The MPOS,with its advantages of the low cost and high efficiency,will strengthen the competitive force of EZ-Link Pte Ltd in the bank card payment domain,broaden the business market field and perfect the acceptance environment in public service industry,convenient markets and tiny commercial tenants.The thesis has raised,on the basis of clearly knowing the background and research significance of rising MPOS and combing the domestic and foreign research literature,the implement of the MPOS project in EZ-Link Pte Ltd.After that it analyses competitive strategy,business strategy and benefit of the MPOS project.Secondly,it designs the implementation of the MPOS project carried by EZ-Link Pte L;business risk management measures are put forward.Finally,on the basis of previous analysis,it points out that the EZ-Link Pte Ltd's MPOS project is a project with strong feasibility,high return on investment and wide market prospect.
Keywords/Search Tags:EZ-Link Pte Ltd, MPOS, Business Plan
PDF Full Text Request
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