Analyses Of The Impact By Internet Finance On SDP Bank Of Xi'an Branch's Marketing Strategy

With the rapid development of Internet banking,the financial industry and the Internet has been showing a growing trend of integration.Especially in recent years,a lot of internet financial enterprises have emerged in china.This is posing a very great pressure and challenge to the SPD Bank Xi'an branch.How to innovate actively and how to take the initiative to face the Internet financial impact has become the main problem for SPD Bank Xi'an branch to address in the future.This paper studies the SPD Bank Xi'an branch.The theory and application of the relevant marketing strategy in this market are combined to design the marketing strategy for SPD Bank Xi'an branch to deal with the Internet financial business development environment.The emergence and development of Internet banking has brought great threat and challenge to the traditional SPD Bank Xi'an branch and other commercial banks operations.Under the financial impact of the Internet,the SPD Bank Xi'an branch needs to meet the changing needs of users and to make improvement so as to adapt to the changing environment;Secondly,based on the analysis and comparison of marketing and Internet banking theory,the current situation and problems existing in the SPD Bank Xi'an branch in the Internet banking business process have been studied;Finally,the specific impact on its business is analyzed,and a SWOT analysis is conducted for the SPD Bank Xi'an branch.The strategies and solution proposals have been provided in the four Ps of product,pricing,promotion and places for the SPD Bank Xi'an branch to deal with the problems in facing Internet financial impact.Finally,the measures to secure the implementation are suggested in the four aspects especially in the concept,organization,personnel and facilities.This paper studies the marketing strategy and business development of SPD Bank Xi'an branch,it may help the bank to actively grasp and use the Internet financial to improve its business model and management philosophy,and take the effective strategies and measures to improve its financial services when facing the internet financial environment on its business impact.It may provide certain reference and reference value for other business innovation in commercial banks.