Z Bank Internet Finance Business Marketing Strategy Research

With the rapid development of the information technology,the Internet to carry out financial operations have far-reaching strategic implications for the banking industry and the whole financial sector.Internet financial services,banks can significantly reduce operating costs and marketing costs,improve service quality and service levels,improve reliance and loyalty of customers.For these reasons,this paper further explores the essence of the Internet and the development of the financial status quo in our country,and from the actual work to Z bank as research subjects,application PEST analysis and SWOT analysis of its development of the Internet in the micro-finance business macro environment in-depth analysis,puts forward the development of Internet banking services should adopt marketing strategies and institutional support,hope these ideas to Z banks to make internet marketing financial services play a guiding significance for the financial services industry in the Internet how to develop the financial Times business plays a reference.