Research On Sale Plan Of Henan Three-color Pigeon Milk Industry LLC.,'s Nanyang Market

With the development of our national living standards continue to improve,continue to pay attention to food quality and safety,for the health and nutritional needs of dairy products is increasing,because of its rich nutrition is widely popular,the dairy market competition has become increasingly fierce."San Lu incident" once let the domestic dairy market depression,after several years of adjustment,the domestic dairy market slowly recovered,the current is still maintained a high growth rate.Referrin g to the world's developed countries per capita milk demand,domestic milk consumption market has a lot of space to explore,for domestic milk prices are concerned,there is still a broad space for development.Nanyang City,Henan Province,as the local dairy enterprises,sansege dairy industry to seize the opportunity for development the current favorable enterprises bigger and stronger,to become a regional well-known dairy production enterprises,in the background of current sales is king,developed a scientific and effective marketing strategy is very important.This paper focuses on the internal and external environment of sansege dairy industry was analyzed by using PEST analysis method,using the SWOT analysis method to analyze the internal environment of the enterprise,put forward the future sales strategy of enterprises in the product,price,channel,promotion and other aspects of the brand,the rapid growth of regional famous dairy enterprises.