Research On Strategic Development Of Raw Pseudo-ginseng Pharmaceutical Enterprises

Pseudo-ginseng,as traditional Chinese medicine,has a long history of agricultural industrialization for clinical use.With its special medical value,pseudo-ginseng has been widely used in pharmacy,heath care,and cosmetics.The industry of pseudo-ginseng has boosted the development of the local economy and has been the major part of the local farmers’ income.As more and more people are suffering from chronic diseases and unhealthy symptoms,they pay more attention to health."Healthy China" was proposed in the "13th Five Year Plan for Economic and Social Development of PRC" as a national development strategy.The health care industry is flourishing.As an important product of pharmacy and health care,the price of pseudo-ginseng has been fluctuating in recent years.Disorderly expansion,intensive competition,and product homogeneity in the market have restricted the development of the industry.Additionally,the competition in the industry was mainly between individual units but now shifted to enterprise groups as the market calls for more on brand power,the level of product processing,and the technology of product development.Against the backdrop of Supply-side Structural Reform,"One Belt,One Road",and "Internet Plus",enterprises need better plans for their future development.This thesis selects QD Pharmacy Corporation,Ltd.as the research subject.Based on an analysis of the pseudo-ginseng market and the methodology of PEST theory,this thesis analyzes the internal environment and external competition environment of QD Corporation.Additionally,the thesis puts up strategies of the future development of pseudo-ginseng from the prospect of biological resources.Topics discussed include its plantation,product structure,resources of professionals,brand culture,information management,product marketing,ect.for the purpose of pushing the pseudo-ginseng industry to a higher level.