The Effects Of Consumer Demand On The Firm Disruptive Innovation

Under the ever-changing market environment,many mature incumbent large enterprises collapsed,replaced by some humble enterprise,reasons for its success in the diversification of market competition what is it? Disruptive innovation theory came into being,in terms of theory and practice of disruptive innovation theory plays an increasingly prominent role in today’s multi-market competition environment,many scholars of disruptive innovation theory in-depth study,the formation of a more comprehensive theory of disruptive innovation frontier.Wherein disruptive innovation derived from research on motivation angle technology push,demand pull and two-factor interaction,and scholars study focused mostly on technology-driven,less research for demand-driven.Disruptive innovation factors included external factors and internal factors,external factors,consumer demand in the market environment for disruptive innovation and disruptive innovation performance has derived significant role in consumer demand affect consumer disruptive innovation consumer perception of products and the success of the decision to buy or not disruptive innovation,consumer demand and thus determines the performance of the enterprise disruptive innovation and disruptive innovation enterprise products market share,then the relationship between consumer demand and disruptive innovation research Significant.We studied the influence of disruptive innovation of consumer demand,and consumer demand for the refined consumer willingness to pay for the improved performance,the extent of diminishing marginal utility consumers and consumer demand heterogeneity and dynamic four dimensions to study its effect on disruptive innovation performance.After reviewing the basis of the relationship between the theory of disruptive innovation as well as consumer demand and disruptive innovation theory,we construct a theoretical model of consumer demand and disruptive innovation performance.According to the relevant literature on the basis of lower consumer demand four dimensions were measured,we use questionnaires,the questionnaire 220 consumers were correlation analysis,regression analysis,the theory proposed hypothetical model data validation and analysis,research results heterogeneity of consumer demand,dynamic and products are brought marginal utility of disruptive innovation has generated significant positive significance,and consumers pay for the product improved performance disruptive innovation and willingness to produce a reverse effect,but this correlation was not significant.In this paper,based on research findings and policy recommendations of the theoretical contributions of this paper,a summary of the article pointed out that this study is insufficient,and finally presented the future research prospects.