Research On LC's Marketing Strategies For Cloud Computing Business

Cloud computing is a revolutionary new IT application and commercial model and a dynamically adjustable computing service that users can obtain according to their needs online. It is an important trend of informationization in the future. All from countries to enterprises are seeking to occupy a position in the field of cloud computing, obtain persistent competitive advantages and pursue for long-term survival and development.LC, specialized in the area of commercial computing, is the only large-scale IT company that is able to provide integrated software and hardware solution and service in China. In this paper, LC is chosen as the object of study, and analysis is conducted on the development trend of global cloud computing, China's environment and policies for the cloud computing industry, as well as foreign and domestic relevant enterprises' marketing strategies in the era of cloud computing, in combination with its characteristics. A feasible marketing system is explored and built on external environment and internal resources for the company to transform from traditional IT to cloud computing.In this paper, theories related to cloud computing business and its marketing strategies, especially theories about services marketing strategies and their development, are introduced first with the combined method of literature research, interview and case analysis; cases are introduced to help the understanding of LC's present operating status and cloud computing's marketing strategies; LC's internal and external environments are also analyzed in case analysis, with its confusions and problems about marketing strategies indicated; at last, feasible proposals are suggested for problems and aim to make an exploratory research on LC's successful transformation and continual development.