Marketing Strategies Study Of Company O(Japan)'s Cloud Computing Products

Rapid development of the Internet and IT technology prompt the birth of New Term “Cloud Computing”, the heated topic of this epoch. The term “Cloud” now can be heard everywhere in people's daily lives. “Cloud” brings the information technology industry into a new stage, a stage of tremendous development and fierce competition. In this new age, the emergence of Cloud Computing overturned the original market competition between the traditional IT industrial giant companies.Company O, as one of the renowned world largest IT industry giants, its business is also largely influenced by the Cloud Computing technology. Company O fully-speeded its Cloud Business from year 2014. Comparing with those who started Cloud business far before, Company O falls behind. Other IT giants like Amazon, Google from the Internet Camp, and IBM, Cisco and other enterprises from the traditional IT industry, every of them has gradually developed their own marketing strategies for Cloud Products. The current market is reshaped by flexibly changed customer needs and intense competition, it is very crucial for Company O as a late comer in Cloud business to develop its own marketing strategy for its own Cloud products. Studying Company O(Japan)'s current marketing strategy has significant meanings in doing research for and develop Cloud Computing-a high-tech product in the future.This dissertation is stated into four parts about the research of the Cloud Computing Products' Marketing Strategies of Company O(Japan) in the Japanese market. First of all, this dissertation gives brief introduction about the background information, the related terminology, and the significance of this research; Secondly, taking use of strategic management analysis tools like PEST model, Porter's five Forces models, analyzes the external and internal resources for Company O(Japan); Thirdly, building the SWOT matrix and doing STP analysis by using the data collected by previous analysis: Finally, taking use of 4Ps marketing theory, restate the marketing strategies and implementation plans for Company O(Japan) on how to improve the current marketing strategies from product, price, channel, and promotion aspects.