Research On The Marketing Strategy Of Credit Card E-commerce Platform

Nearly a decade, China's credit card industry continued to maintain a good momentum of development. The size of the issuing scale,deal size and domestic market acceptance have gradually expanded.Among the many value-added services business credit card,Credit Card Mall is the biggest and most outstanding.Electricity supplier industry is still in the exploration and development,how to run electricity provider business is a very valuable research for the financial industry practitioners.Firstly, the authors organize and elaborate meaning of e-commerce, development patterns and trends.Then,we understand and analyze the development of the bank's e-commerce, and the growth of domestic and international credit card industry.On the basis of literature research,the author analyzes the development of the credit card e-commerce platform. The author found that some problems exist online store credit card.The author conducted STP analysis and SWOT analysis for the credit card e-commerce platform.Finally, the author proposed the product, brand, channel marketing strategy for the credit card e-commerce platform.