H Flavor Company Analysis On Customer Satisfaction And Optimization Strategies

Customer relationship Management is becoming a key factor for companies succeed. Due to customer demand's variation,customer satisfaction has been an important measure index for companies. A way to achieve sustainable development of enterprises focus on how to make customer satisfaction, how to keep customer Loyalty and meet customer purchase demand and potential demand. At present, the Flavors & Fragrances industry is in a stage of rapid development,The global demand for flavors products is increasing while the domestic flavors industry also develop in a good condition. In order to gain more market share.Flavor companies are constantly win new customers and develop new market,also need to maintain good customer relationship improving customer satisfaction and reducing customer churn cultivating customer loyalty.The case study focus on H Flavor company about analysis on customer satisfaction and optimization strategies, Firstly,Do the research about CRM & Customer satisfaction theories and customer satisfaction trap and so on,Secondly Analysis the status and problems of H Flavor company about customer satisfaction.by a quantitative analysis way.Finally, Check the reason and causes of customer satisfaction then optimize the strategies.The essay analyses the major factors which contribute to effect customer satisfaction by input data after sorting out the questionnaires and use SPSS software to do analysis Conclude the major factors what impact on the customer satisfaction of H Flavor company, how to improve customer satisfaction accordingly and upgrade strategies.H flavor company require to provide more good products and services and gain more competitive advantage.,Keep good communication connection with customers and Enhance customer satisfaction and loyalty,those can help H flavor company make profits and achieve sustainable development.