Research On Strategies To Improve Customer Satisfaction In Internet+Catering Takeout Industry

With the development of society and the advancement of science and technology,especially the continuous expansion of Internet technology applications,the Internet has long been an integral part of people’s daily lives."Internet +" has brought great development opportunities to the takeaway industry.The Internet food delivery industry with a third-party platform as the center of operation is an emerging industry combining traditional food delivery industry with modern network technology.It has grown exponentially in recent years.Due to its inherent convenience,it has become a people’s life An indispensable part,however,with the addition of multi-stakeholders,how to improve customer satisfaction has become an inevitable problem in the Internet takeaway catering industry.At present,the research on customer satisfaction in traditional consumer behavior has been relatively mature in academic circles,and customer satisfaction index models have been constructed in different countries,regions or industries.And the shortcomings of individual differences among consumers.Considering that the development of food delivery in the Internet model has not been in China for a long time,there is a lack of empirical research on the influencing factors of customer satisfaction in the food delivery service under the Internet model.There is less improvement in customer satisfaction.Therefore,this article uses third-party platform out-of-centers to analyze and improve customer satisfaction from three perspectives:merchants,third-party take-out platforms,and outside riders.Analysis of different customer satisfaction.This article uses the analysis of the characteristics of the takeaway industry to explore the development status of the takeaway industry under the background of the Internet +,summarizes the current problems faced by the takeaway industry,and investigates customer satisfaction from the four basic levels of customers,third-party platforms,catering merchants,and food riders The status quo,and the reliability and validity of the survey data were analyzed using SPSSAU data software.Combine the data,analyze the factors that affect customer satisfaction from the three dimensions of third-party platforms,merchants,and riders,and find out the problems and reasons for improving customer satisfaction.Finally,from the perspectives of third-party platforms,catering companies,and food delivery riders,methods and strategies for improving customer satisfaction through the Internet + catering delivery industry are proposed.In the context of the Internet + economy,the emergence of a third-party service platform in the food delivery market is both an opportunity and a challenge for food and beverage.Although China attaches great importance to customer satisfaction research,with the advent of the Internet + Big Data application era,the existing research system for improving customer satisfaction in the food and beverage delivery industry is not yet complete.Studying this topic can improve service quality and customer satisfaction.Providing new ideas also has a certain reference significance for the third-party platform of the food delivery industry to open up the market,and also provides a certain reference for the long-term effective development of the food and beverage company and the food delivery rider.