Research On The Sales Strategy Of TA Insurance Company’s Insurance Company On The Influence Of The New Policy

As China continues to move towards the full liberalization of the financial system, various types of insurance companies, insurance companies are facing increasing pressure of market competition. In the business sales strategy, bancassurance model has become one of the development trend of the international insurance industry, as well as the insurance companies. January,2014, China Insurance Regulatory Commission and China Banking Regulatory Commission jointly issued the "Circular on Further Regulating Commercial Bank insurance agency sales practices notice" (Bao Jian Fa [2014] No.3). The new policy put forward new requirements of the rapid development of the banking and insurance, resulting in new influences and effects.This paper selects newborn company -TA insurance companies for the study. Make a analysis of the short and long-term effects of the new policy on bancassurance and the impact on TA insurance companies. In this paper, we put forward regulatory sales strategy, including cooperative transformation strategy, product sales strategy, customer sales strategy and sales channel transformation strategy. And then we put forward the corresponding safeguard measures, such as setting up the idea of the customer as the center, pay attention to the relevant training, establish a professional sales team, etc..The results of this study help TA Insurance Company against the impact of regulation of the new policy and improve the ability of TA company to deal with the policy risk and the development ability of the bank insurance business. The results are also provide a reference for the development of other insurance companies.