Research On Incentive Mechanism For Servants Of Shanghai City

Marketing channel is refers to the products produced in the process of transfer from production field to consumption field through the derived from the intermediate link connection path or channel. Marketing channel is the bridge connecting producers and consumers, is an important part of marketing activities. With the business development, Shanghai A liquor company's marketing channel is also expanding and complete, and its sales branches and dealers at all levels of management gradually become the bottleneck of A wine company marketing management in Shanghai. Especially since 2014, the important basis for the market, the electric business platform, frequent price dumping and transregional problem, severely damaged and disrupted the Shanghai wine company product price system and market order, seriously endanger the survival and development of Shanghai A wine company. Make effective dealer management system is of great significance for Shanghai A wine company.This article through to Shanghai A liquor company marketing channels and in-depth analysis of the status quo of the dealers management, found A wine company in Shanghai dealer main problems of management, and studies the corresponding dealer management measures and guarantee measures, is conducive to standardize Shanghai A liquor company's sales market management, strengthen the control marketing channel and liquor product price, guide benign competition between dealers, to establish partnerships with distributors, Shanghai A wine company increase the rate of product marketing and shop goods rate, promote the development of Shanghai A liquor company brand and improve the core competitiveness of enterprises. At the same time, in this paper, the Shanghai A wine dealer management and to perfect our products market dealers management related theory about wine, is advantageous to the other wine products dealers management theory for reference.