Research On The Channel Of Giant KONE Elevator Co. Ltd

This paper USES the modern sales channel management theory and method of giant&kone elevator Co., LTD, the lanzhou branch of sales channels and the present situation, the problems existing in the system of sales channels, carries on the comprehensive analysis and exposition.This paper reviews the past 100 years international and domestic sales channel theory, this paper expounds the development course of sales channel management involved in many theoretical. If the channel structure theory, channel behavioral theory, channel relation theory, At the same time contact actual analyzes enterprise in sales channel management idea and the practice change course, this paper expounds the sales channel design currently facing the main challenges and its causes. According to a market research, combining giant&kone elevator face the competition environment, this paper describes the detailed giant&kone elevator the lanzhou branch of channel management status, aiming at giant&kone elevator lanzhou branch sales channel of the problems and deficiencies, puts forward with reality characteristics of sales channel strategy. Specific for:presents the management concept of elevator sales channel and the change in giant&kone elevator lanzhou branch sales channel management mode of the overall design scheme. First, the realization of elevator sales channel management idea the update; And then based on the new elevator sales management idea making sales channels to change, constructing giant&kone elevator flating channel structure, diversified channels types and partner type channel members relations; Finally formed in the primary market visualization,2,3 class market flating and pluralistic stereo sales channels. The establishment of new distribution channel makes giant&kone elevator Co., LTD, the lanzhou branch of the channel of the efforts to control and market penetration strength soars, strengthens the market competitiveness. In this paper the research contents are not limited to lanzhou elevator sales market of our country, other area sales market also have the guiding role, and to other brands of sales channels construction can also be used for reference.