Study On The Transformation Strategy Of Shanghai Rural Commercial Bank Under The Internet Finance

The Internet finance is mentioned to adhere the spirit of the Internet that includes the development, equality, cooperation, sharing and innovation. It has created the new financial service mode that has the greater transparency, the higher participation, the better cooperation, the lower cost, and the more convenient operation. With the rapid development and constant innovation of the Internet finance, the management of traditional commercial banks faces the severe test and challenge. The problem, which is needed to be solved by the managers and decision-makers, is how to develop the transformation strategy and strategic planning suitable for the development of commercial banks in this new financial market environment.Through the way of empirical analysis, this paper systematizes and studies the development and the main business model of the Internet finance in China and overseas, it analyzes the influence of the Internet finance on the traditional commercial bank business. And according to the management status of Shanghai Rural Commercial Bank, this paper puts forward countermeasures and proposals for the strategic transition of SRCB.The strategic transition which is used to deal with the Internet finance by commercial banks will directly contribute to the sustainable development of commercial banks. The strategic transition promotes the core competition, at the same time, it expands the connotation and space of financial services. The strategic transition will play a positive role in promoting the healthy development of the inclusive finance for the entire social financial system.