Market Oriented Reform Of Rural Power Supply In Yunnan

In the national economic development under the new normal, electric power market reform is to improve the allocation of resources ability and stimulate the market's vitality, as one of the important measures, especially the liberalization of electricity sales that will activate the huge power sales market, and further speed up the development of China's energy from scale quantitative era to product quality. Business of selling electricity market of influence to the original sale of electricity main interests of all parties is so deep, which will break the original operation management and profit allocation model. For now, an all-round sale electric terminal market of difficulty is bigger, problem is more complicated. How to find the right reform breakthrough point and deal with the relationship with the original subject have been the difficulties of the government department.In this paper, the author will stand in the business of selling electricity market practice point of view, to study the Yunnan rural power substation sell electricity market related problems. The rural power substation in Yunnan as a breakthrough point, on the basis of the current operation mode of power supply enterprises, analyses the current situation and existing problems of monopoly, put forward "with the introduction of the local government and private capital, to build an independent legal entity of 10 kV and below electricity selling company, merger business of selling electricity, electric service, energy-saving service, new energy construction etc.", to explore the practical significance of the stock of electricity market reform. At the same time, analysis of the current set up the electricity selling company need to have some support conditions, probes into the business of the electricity selling company's market operating environment, from the market channel, customer relationship building, ability to grasp the core technology, cost structure analysis and so on to build up the business of the electricity selling company's market operation pattern, theoretically for the rural power supply utilities feasibility basis was provided for the operation and management of the company. Profit-driven for company business purpose, this paper also takes the F company's nearly four years of business situations in X area as example, further verify the electricity selling company of the profitability, and put forward the new entrants need to do some market research, cautiously into the proposal.