Strategic Analysis Of The Qijia Network Internet Home Decoration

With the rapid development of China's economy as well as the advent of the Internet era, the Internet as a home improvement industry reform direction, has occupied 60% of the entire renovation market share.The Qijia network as the representative of the Internet home improvement company, currently has 30000 members, with 70 stores in the city experience, has won a space for one person in this fierce Jiezhuang market, perfect because of its business strategy improvement and management mode.This paper is combined with the relevant data of the current Internet home environment and market investigation, from the company's strategic analysis, combined with the status quo and development of the Internet and home improvement company, Qijia network company, through the "PEST analysis" analysis of the macro environment and the internal environment of the Qijia network; "Five Forces Model" to analyze the Qijia network facing competitive environment; SWOT analysis of superiority of regulating the family network in the entire Internet Jiezhuang industry and disadvantages.Through the above method of specific Qijia net raw material supply ability, self Jiezhuang company competition on its Internet impact, hardcover room and green decoration of the Qijia network threats, with many aspects of regulating the family network to the company advantage, regulating the family network Internet home improvement standardization and characteristics analysis.Finally, by using the "SWOT ratio analysis", "competitive strategy analysis" of the whole operation link of Qijia network strategy, including:strengthening the experience store construction; standardization and individuation according to the company; strengthen supervision, designers and construction team management; development of small city market; strategic measures such as financial payment.According to the company operating the Qijia network channels, personnel management, corporate culture, brand strategy and put forward the function.In this paper try to analyze the Qijia network running mode and all kinds of service. From the view of the theory and the practice of exploration, to seek feasible ideas and strategies.