Research On Business Crowd Funding Pattern Of Project Share

With the broad development of Internet technology in recent years, Internet finance, such as online payment, P2 P, and crowd funding, has drawn intensive attraction from society as a novel finance pattern. Especially, crowd funding is not so much developed compared with other internet finance patterns. Furthermore, as crowd funding suffers from more complicated deal structure, long deal delays and mass legal barriers, much more attention should be paid by departments concerned and academics. Crowd fund could have effect on innovation projects in these two aspects: First, the development of innovation project could be boosted by crowd fund, which would provide financing opportunities to innovation projects. Second, innovation modes can also be changed by crowd funding by funding distribution of different innovation patterns. This paper gives a detailed introduction on recent development of network crowd funding financing pattern, which would be researched in aspects of financial feature, operation mode, pattern classification and working conditions and the trend of this pattern would also be predicted based on cases from China and abroad. According to the global development of crowd funding, we would analyze the availability of development in China to find existing bottleneck of this pattern. After that, the development direction which contains market segmentation, legal improvement of financing pattern and method optimization of market promotion would be indicated. Crowd funding involves multiple entities,including investors, raising people and crowd funding platform. These entities differ from traditional entities in three aspects. First, the majority of investors are small investments. Second, the raising people features innovation project members, which include small enterprise, newly established companies and people from arts and science field. At last, crowd funding employs Internet instead of traditional financial organization and exchange as its platforms. From the application of view, crowd funding could provide supports to various field including medication, voting event, artistic performance, initial financing and science research. Compared with traditional financing patterns, crowd funding is a much more popular funding method which makes it possible to get financing for small enterprises and people who have innovative projects. The common people could also implement small investments by this.The remainder of this paper is organized as follows: section 1 gives an overview introduction of the background and motivation of this paper first and after that we would analyze the related works in China and abroad. At the end of this section, we would present the architecture of this paper. In section 2, we would emphasize the concept of financing pattern which includes the meaning of crowd funding, how the pattern emerged, and pattern and classification of it. After that we would analyze the operation of crowd funding network.In particular, it describes what is the project equity, what is the public to raise equity, what is the public to raise equity business model In section 3, we would first analyze the development of global crowd funding and some typical cases. Then we would discuss the content of company bill during early years of the USA and the trend of global crowd funding development. Section 4 details the situation of crowd funding development and risk in China. Furthermore, the bottleneck of development would also be presented. In section 5, we would analyze the development and strategy of crowd funding taking Y company shares crowd funding as examples. In section 6, we would try to give proper advice to make some improvement based on the analysis of advantage of reduced business mode.