The Business Plan Of The Xinyang Maojian Company

With the economic and social development, people increasingly high demand for health drinks, tea as a traditional beverage in the international and domestic market production and sales are gradually increased. Xinyang Maojian as a green tea, itself has a variety of advantages. First of all, from the taste, efficacy, the tea aroma elegant, fresh,, mellow, containing more nutrients,to greasy digestion and other functions. Second, from the cultural connotation, through the tea, tea tours, smell tea, tea, etc. can be Maxim's morality, learning etiquette, a taste of traditional virtues, tea to meditate, help cultivate sentiments, remove distractions. At the same time, the tea both business and entertainment functions to meet the needs of different consumer groups. Again, from the policy support, the tea is the local pillar industries, governments at all levels actively introduced policies to support the development of tea industry, especially the municipal government introduced the development of tea industry in Xinyang City Planning(2012-2020) proposed the overall layout of the city's tea industry Planning for the "two with two sets of two lines" concept, rational layout to promote the development of tea industry.However, the tea in the actual business sales, there has been sales difficulties, the tea can not get out of Henan, the national visibility is not high, with the same as China's top ten tea Tieguanyin, Biluochun compared to the development of very Big gap. The reason is mainly the tea market chaos, the local government Xinyangmaojian brand protection efforts, however, operators own brand awareness, business concept backward, a single sales model, follow-up services are not in place and other issues..In this context, the establishment of small micro-enterprises- Xinyang Maojian company has a strong feasibility. Xinyang Maojian company office located in the city, processing and storage to be located in Xinyang City, the first production of tea Township Shihe Gangzhen, the tea planting area of large, convenient transportation. Companies registered capital of 2 million, the core team consists of five partners. Companies to light capital operation, processing, marketing mainly through the acquisition of local farmers to grow raw tea, access to raw materials, after sub-pick level, centralized processing, improve the efficiency and quality of a single farmer's fried tea. At the same time focus on building the brand, for consumers to business recognition and confidence, through online and offline integration, traditional and innovative ways of mutual marketing. Xinyang Maojian company in the context of the times, scientific management and operation, good prospects for development, with good economic and social benefits.