The Business Plan Of Xining Doudou Fruit Sales Company

With the development of China economic level, city residents in the consumption of fruit increased, and because of the logistics transportation and refrigeration technology promotion, the city residents can buy taste more kinds of fruit. Xining City, Qinghai province is located in Qinghai Tibet Plateau, due to weather conditions, local rarely produces fruit, market demand basically depends on external input; Xining as the capital of Qinghai Province, the current in the fruit shop and supermarket in Xining can buy fruits have been very much, foreign slobber fruit is also very common, but fruit prices.As traditional agricultural products circulation, fruit from origin to final consumers after several circulation, increase both and each transfer process, so too much circulation, the inevitable result of the fruit fresh degree is reduced, and the high price; so through each link of the traditional fruit flow investigation, see if you can find the method to reduce the circulation link to achieve the purpose of lowering prices.In recent years, information technology to promote traditional products through the development of network marketing, such as B2C, C2C,020 and other network sales platform emerge in an endless stream, the current sales model has obtained very big achievement. Although in the agricultural sector, China has appeared more home sales network platform, but different levels of development, at present still untold success, still faces the residents’ consumption habits, high distribution cost, delivery timeliness and a series of problems to be solved.Nowadays the traditional fruit sales channels are sequentially arranged from top to bottom large wholesalers, medium-sized wholesalers, community convenience store (community farmers market), the vendors, the sales channels for the typical structure of Pyramid, at the bottom of the sales multitudinous and scattered. This thesis will study the self entity chain sales outlets and sales network in the way of the combination of comprehensive characteristics, traditional marketing and network marketing, online and offline support each way, carry out the fruit business in Xining City, and to write a business plan.