The Difference Of Marketing Plan For Industrial Fluorene

XNLX company coal tar deep-processing business products industrial fluorene because of wide range of uses, alternative products, become XNLX company focus on the production of products. Although XNLX companies earlier involved in this product areas, but with the oil washing processing industry to get involved in the increase in the industry, competition in the industry, different enterprises in order to improve competitiveness, increase product sales, diversified marketing. In contrast XNLX's industrial fluorene marketing, because marketing backward, marketing coverage is small, the marketing effect is not prominent. Based on XNLX marketing problem, this paper takes XNLX company as the main product of industrial fluorene as an example to construct XNLX company's differentiated marketing strategy, in order to guide XNLX company to improve the marketing plan of industrial fluorene and increase product sales. The research can theoretically make up for the shortcomings of the current industrial marketing research, and it can provide guidance for the marketing of industrial fluorene of XNLX Company, and provide reference for similar products marketing in the same industry, which has certain theoretical value and practical significance.Through the development of XNLX's differentiated marketing, the paper focuses on the analysis and formulation of the competition and development strategy of the enterprise in marketing. Focusing on XNLX differentiated marketing strategy of the research and analysis, hope that the company's internal and external environment analysis, according to the company's various industrial production and sales of fluorene situation, based on the actual business, develop their own characteristics and characteristics of differentiated marketing strategy, And puts forward the strategy of strategy implementation. With the guidance of marketing theory and consumer preference theory, this paper draws the strategy of XNLX to carry out differentiated marketing management, unique value creation, differentiated service and channel construction.In this paper, we focus on the differentiated marketing of industrial fluorene in XNLX Company. The main contents are as follows:1, Introduce XNLX company profile, analyze the macro environment, industry environment and microcosmic environment of XNLX marketing, analyze the deficiency of XNLX in marketing, and carry out differentiated marketing analysis for different customer groups. Resulting in XNLX's industrial sales of fluorene relative to the industry average sales growth is slow, XNLX's industrial fluorene market competitiveness. After analyzing the advantages and disadvantages, opportunities and challenges of XNLX Company, the macro-environment analysis and industry analysis confirm that the domestic market of industrial fluorene will show a further increase in demand, while the price of industrial fluorene raw material will decrease, The trend of sales price changes. After analyzing the characteristics of the industrial fluorene market, the future development situation of the fluorene market was analyzed, and the difference between the application of the materials and the demand of medical use was analyzed.2, Summarize and analyze the current marketing strategy of XNLX company's industrial fluorene, from the product, the price, the channel, the promotion and so on the analysis, has pointedly exposes the XNLX company marketing strategy existence question.According to XNLX's industrial marketing environment and current marketing strategy, XNLX's market analysis of industrial fluorene handicraft marketing was made, and its market position was clarified. The different marketing plan and implementation safeguard measures of XNLX company were analyzed.Based on the analysis of internal and external environment of the company, according to the production and marketing situation of various industries of fluorene, based on the actual situation of the enterprise, the paper develops the differentiated marketing strategy according to its own scale and characteristics of products. In this paper, the research on XNLX's differentiated marketing of industrial fluorene is carried out. And put forward the countermeasures of marketing strategy implementation.