The Research On The Management Optimization Of JNA Rural Commercial Bank Branch

Nowadays, the growing number of commercial banks, finance continue to impact the Internet, other joint-stock commercial banks sinking financial background, setting off a nationwide commercial bank branch transformation of the boom, but just for the restructuring of the formation of the JNA set up commercial banks, how intense competitive environment to cultivate customers, market share, increase profits of its current problems to be solved. Therefore, this paper will examine the orientation on how to improve the JNA commercial bank by branch management optimization core competitiveness. The thesis is divided into six parts:First, in the previous two sections, we expand the JNA focuses on the optimization of network commercial bank management background, significance and research methods, and focus on the text may relate to the concepts and basic theory, be a brief discussion, this study pave a solid theoretical foundation; Secondly, combining the above theory, the article followed by combing the management status JNA commercial bank branches, reveals the JNA commercial bank outlets management process, including the presence of "people, things, financial, point "four aspects to ensure awareness of the problem of this study, so do the right medicine, targeted; and finally, to address the problem, this paper is focusing on" customer-centric, innovation as the basic requirements to serve as the fundamental purpose of "guiding ideology, formulated the" build network management system, optimize the layout of the site network, improve network marketing capabilities, network physical function zoning, strengthening the network management function linked "master plan. And, finally, from the article "policy, financial, human, spiritual, technology," the five aspects proposed ensure that those outlets Management Master Plan Floor safeguards.