Under The Background Of Interest Rate Marketization Of Commercial Banks Business Innovation Research-The International Experience And Enlightenment

At present, China’s economy has entered a new normal, the market-oriented interest rate, the market mechanism of exchange rate, the internationalization of the RMB as the main features of the financial market reform has been accelerating pace, especially since November 2014 to cut interest rates six times, Lower interest rates, interest rate liberalization, spreads narrowed, which the development of domestic commercial banks put forward new challenges. At the G20 summit, Xi stressed that China will work to deepen the reform of interest rate and exchange rate marketization. With the rapid development of Internet finance, the financial disintermediation is becoming more and more serious, and the development of commercial banks is faced with unprecedented challenges. How to face the opportunities and challenges brought by the marketization of interest rate, and to improve the core competitiveness by strengthening the characteristic business and innovation points by changing the weak links of their own business has become an urgent problem to be solved.This paper investigates the shortcomings of our national commercial banks in the development process, and collects the experiences and experiences of the United States and Japan in dealing with the marketization of interest rate. It points out that the marketization of interest rate will first reduce the deposit and loan spreads of commercial banks. And then reduce the interest income of commercial banks, which under the influence of interest income as the main income of the banks have to take financial products, business innovation to increase non-interest income, but the financial products, business innovation will give commercial banks Bringing new challenges. At present, China’s commercial banks financial products and asset services homogeneity serious, generally not on the financial market for market positioning, segmentation, not for different levels of customer groups to provide personalized financial products and services. In the second part of the article, some suggestions are put forward:improving the basic system of interest rate marketization, establishing the deposit insurance system of the banking industry, promoting the commercial banks to realize the integrated management and encouraging the innovation of the related financial products. Business diversification; the use of regional advantages, the advantages of the development bank business; to strengthen the interest rate market conditions under the interest rate risk management; focus on big assets business, stable profit growth targets, improve deposit and lending pricing management capabilities;, Improve online and offline service quality; commercial bank financial business innovation; commercial bank bill business innovation.As can be seen from the content, although interest rate liberalization for the market and the business of commercial Banks caused no small impact, but also for the rapid transformation of commercial bank, exploration provides pressure and dynamic new profit growth point. In this sense, the interest rate marketization is the development of commercial Banks rare opportunities and to raise their competitiveness.