A Case Study Of The Business Model Of G Hometextile Fabric Enterprise

As one of the most important branches of China's textile industry, China's textile industry is one of the industries that witnessed the rapid development of China's social economy after the reform and opening up. With the rising domestic consumption capacity and the rapid development of real estate, the 600 billion annual textile consumption market in Chinese, nearly 300 billion of the bedding spending, these data shows that China's textile industry vigorous development. G company is one of the earliest domestic textile fabrics industry adhere to the road of brand development of home textile enterprises, after nearly 20 years of business development, be located in a textile products provide solutions for the innovation of textile fabrics enterprises share are ranked first in the country in the domestic sales revenue and market the same type in the enterprise. G company was founded in the early days, is a textile fabric sales based trade oriented enterprises, has become the development of the national textile fabric leading enterprises, can not be separated from its every management innovation. The key period of the development of G's successful strategy transformation and business model innovation decision-making, to help them quickly with core technology and competitiveness of products, based on the needs of the development of the industry to build the core competitiveness, play a decisive role. In this paper, the G company's successful model of research, found that the law, in order to obtain a certain reference value.The research of this topic is mainly divided into the following key parts:first, the research background, significance and purpose of the research, research methods and content and the main innovation points of the research are analyzed. Secondly, it describes the relevant theory and research review, mainly expounds the concept of business model, constitute elements, business model innovation connotation and path, and analysis of the current domestic and international research results. Again, to golden sun company as the actual case, through the analysis of the company's basic business situation, business model innovation the key elements of the process and business model evolution, from case get home textile enterprise business model innovation of enlightenment and draw lessons from a meaning. Finally, get the conclusion of this paper, and in the case of the need for further in-depth study of the problem and the future development of the business model is described.