Research On The Vinegar Industry Development Of Qingxu

In recent years, Qingxu vinegar industry has achieved great development, and constantly improve the level of industrialization. Not only the traditional marketing to consumers to expand the market, and has a long history and culture of the enterprises to carry out cultural construction of vinegar to expand its brand influence. In support of the government of Qingxu County, the old vinegar of expanding the scale of production, the production process continuously improve the vinegar culture tourism development intensified, brand protection consciousness strengthens gradually, achieved good economic and social benefits. However, the Qingxu vinegar in the development process encountered a huge bottleneck, industrial competitiveness is weak, the industrial development obstacles. Therefore, to the Qingxu county government, enterprises, social and other aspects of efforts and improvement, to enhance the vinegar industry competitiveness, promote the rapid development of the local economy.This paper uses literature method, case analysis method, comprehensive analysis method, follow the basic ideas "put forward the problem-analyze the problem-solve the problem", based on the situation of industrial development in Qingxu laochencu, Potter diamond model based on the current development of Qingxu vinegar industry analysis, analysis of the competition in China the market situation. And further analysis of the current Qingxu vinegar industry development problems and defects, are not formed the overall scale and industry chain; the lack of publicity, marketing methods; brand awareness is not strong, the market is not normative; the lack of a strong brand, brand premium ability; blending instead of ageing: old Qingxu vinegar industry into a brand crisis. Finally, according to the analysis results, put forward countermeasures and suggestions on the development of Qingxu vinegar industry, including:make full use of natural elements of production, vigorously develop the advanced factors of production; based on the local consumer market, the products are sold throughout the country; formulate a long-term development strategy, realize the vinegar industry sustainable development; maintain and related industries and research institutions cooperation and exchange; with the aid of the domestic market demand, competition pressure to vigorously promote the transformation of innovation; vinegar enterprises to modern management system.