Research On Management And Operation Of Lihua Hotel Under New Situation

In recent years, along with the development of the national economy, the number of rooms owned by Chinese star hotels has shown a trend of rapid growth, with an average annual growth rate of 10%, which significantly increased room supply to the number of five-star hotels, these The hotel rooms supply is maintained at an average annual rate of 20%. The opposite is true:the hotel industry in China in 2013 operating income of a historic decline, in particular, China's high-star hotel rooms operating data decline is particularly evident, mainly due to the macroeconomic downturn at the same time the central strict China's high-star hotel development deformity, the existing hotel can not guarantee the profitability of the case, many real estate developers blindly construction and excessive construction. High-end hotel development is facing unprecedented competitive pressure.Shanxi Lihua Hotel is a wholly state-owned enterprise, and not according to market development needs of the operating system reform, in order to maintain fierce competition in the development of competitive advantage, we must actively adapt to market development needs, into the fierce market competition, Shanxi Province, the transformation of the process of development opportunities, through the initiative to adjust the hotel business model and change management concepts to promote the development of enterprises to reform to ensure that its hotel industry in Shanxi Province in the leading position. In view of this, I combine their years of management experience, to graduate students learned during the theoretical knowledge as a guide to the formation of the new situation of the system under the hotel management and management model to guide the actual operation of the multi-star hotel development, To achieve the economic downside conditions, the interests of the hotel and staff win-win situation.