A Study On The Differentiated Management Strategy Of China 's Domestic Building Materials Furniture Circulation Industry

Since the reform and opening up, with the rapid development of domestic economy and the technology, People have more and more requirements for quality of life. Home industry as an important indicator began a new round of development. However, in recent years, the economic situation is not good, leading to a slowdown in the overall level of development of the industry. Vicious competition would appear within the industry, and the excessive expansion and other problems have hindered the development of the industry. The enterprise industry experienced an unprecedented crisis. As an example, Cimen’s depth analysis of the characteristics and strategies of development designed to provide effective reference for building decoration material and furniture retailer.The first part of this paper mainly elaborates the importance of strategic management for enterprise development. As domestic enterprises lags far behind foreign in the introduction of foreign advanced theory, many domestic enterprises did not combine the theory with practice effective. The second part is that with the macro environment of home industry, analyzing the status, and with its management experience, made a prediction of future sales channels, product type etc.. The Next is Cimen internal data research for customers spending habits. Seen by data, economic factors affect a larger group of consumers or the low-end customers.Finally, we would analyze Cimen’s competitive strategy. Discussed with scale, market share and development of the concept discussed as the basis, probe Cimen’s the competitive strategy of differentiation for further, which includes the business model, services, products, etc, guiding the Home building materials for domestic circulation in strategy development and planning.