Research On The Comprehensive Marketing Of A Banks In China

Currently, the corporate banking services have become a major bank competition the key. With the development of economy, the commercial bank to the public of the bank customers service needs to pay more and more attention to high technology content of the comprehensive service, in order to realize its value and increase the value of the objective, to deposit is centered on a single marketing mode and in the single asset pull deposit marketing mode is difficult to adapt to this change, only through specialized marketing team implementing integrated marketing, providing customers with multi-level, mutually supporting the comprehensive products and services, through the provision of differentiated products and services, to meet the needs of customers, to achieve maximum customer value, improve the banking corporate banking services comprehensive income level.Based on this, this article in management science, economics, marketing and other related disciplines to support the theory, combined with their own work actual situation, through the Bank of China Foshan branch of the public comprehensive customer marketing strategy research, made a point of commercial bank to male customers comprehensive marketing countermeasure proposal, hope to be able to A commercial banks capacity and improve the health development of help.Generally, this thesis includes several parts:the first chapter is the introduction. This article introduces the research background and the purpose of the study, research situation at home and abroad, the paper's structure and content as well as the research methods; second chapter is the study of related theories. Mainly introduces the definition of marketing and commercial banks marketing connotation and basic forms, for the following study lays a theoretical foundation for A commercial banks; the third chapter of the male customer marketing present situation. Mainly elaborated the A commercial bank marketing current situation of the development of Chinese commercial banks, as well as to public client marketing a new development, integrated marketing is proposed and implemented in order to pave the way; in the fourth chapter, the Bank of China Foshan branch of the new as a specific object of study, in the introduction of the basic situation of the company based on the new branch of the public, based on customer marketing understanding of the situation. focusing on analysis of the District branch of the public comprehensive customer marketing strategy and implementation; the fifth chapter is our country commercial bank to male customers comprehensive marketing strategy and measures. It is the focus of this paper, in this case on the basis of the analysis, combined with the implementation of A commercial banks to male customers comprehensive marketing situation and difficulties, puts forward its integrated marketing executive countermeasure and measure.