Studies On The Organizational Structure Designs Of E-commerce Companies' Project Management

With the development of information technology and the Internet communication technology throughout the world and especially in China, E-commerce is gaining great attentions in the formulation and the implementation of domestic enterprises' development planning history. E-commerce is not only changing the enterprises' business management ideas, but also changing the way of their competitions and their internal and external structures. Traditional enterprises are facing new opportunities and fierce competitions in the industry. In order to reduce the costs and increase the benefits of the effects, these enterprises had begun to introduce E-commerce model with the establishment of E-commerce platform. The new business model is based on enterprises' internal processes and structures, thus to achieve market segmentations, create demands and increase the value-added services. E-commerce has promoted the business model innovations, which had greatly changed the business and organization structures, formats, and circulations and profits models. However, in the process of E-commerce operations, the traditional enterprise organization structure models and the way of communications have no longer adapted to the rapid development of enterprises. Therefore, building a new organizational structure and expanding the enterprises and their communication channels are quite significant to the development of enterprise E-commerce model.This thesis uses theoretical analysis to describe the theory of enterprise organization structures under E-commerce model briefly, and uses these theories to design and practice the operations. Based on the case of Sunning Cloud E-commerce, this thesis analyzes the Cloud E-commerce Model of Sunning, thus achieving the transformation objectives of the organization structures adjustment and reconstruction. A variety of methods for expanding the suppliers and consumers as well as superior communication channels illustrate the importance of organizational structures and communication management in the development of E-commerce enterprises. In the process of data investigation, this thesis had found that many enterprises had problems in the structure design of project management and communication process, once not solved; they would have great influences on the development of enterprises in the future. Therefore, these enterprises should try to optimize their project management structures and their communication methods, making great efforts to improve the rationalities of the enterprise structures, thus leading the enterprise to succeed.