Development Strategy Research For X Jewelry Company

The market of the care and service for the elderly has reached 450 billion yuan until 2015. The old-age services have provided more than 5000 thousand jobs for the society.MCA established an announcement about building up the service system for the aged. In this announcement, it mentioned that in order to handle with a series of problems brought about by an aging population, we must set up the service system which conforms to the requirement of the aging population as well as adapts to the economic development so as to guarantee the aged will be looked after properly. Give priority to the industry of old-age service system. While building the service system for the aged, we can combine family endowment with organization retirement and community age care. At present, there are over 40 thousand old-age care institutions, owning more than 3000 thousand pension beds. It is hard to meet the pension demand of most aged people because of the far less old-age care institutions and pension beds. In recently years, the government and society have paid much attention to the career of the old-age service and local governments regard the establishment of the system of old-age service as an important part of their jobs. Because this project starts late, we have encountered many troubles and questions in building up this system. Some areas do not make a good job planning while others lack of coherence and normalization in building up the old-care system; there are not enough pension beds in the old-age care institutions and communities to satisfy the demand of the elderly; many facilities are imperfect, unable to provide spiritual comfort, rehabilitation, care and other services for the elderly.In some areas, the distribution of pension institutions is lack of rationality: the urban pension institutions are more, whereas the rural pension institutions are too few. In the development of pension services, the government put too little and private capital has not been effectively utilized;Pension service teams lack of professional level, leading to the slow development of the industry.This thesis takes the construction project of Zhengzhou XXX old-age service center as the research object. This paper first analyzes the general situation, the background and necessity for the project construction. Then, it makes an analysis of the current domestic elderly industry market from the aspects of market demand and market supply. At last, it elaborates site election and construction conditions of the project and proposes design for it. It analyzes the feasibility of the project construction from energy saving, environmental protection, labor safety and protection, project construction management, project implementation progress, investment estimation and fund raising, economic benefit analysis, social evaluation and project risk.