Hong Xin Agricultural Park is located in Yuyang Chaheze village of Yulin City, it is the provincial agricultural demonstration zone. As modern agriculture demonstration window of modern agricultural park came into being, and the momentum of rapid development and has a good demonstration effect. Overall, relying on regional agricultural resources and industrial development, explore the development of modern agriculture park, is a new stage we continue to promote the needs of agricultural industrial structure adjustment and upgrading of the agricultural industry, but also to promote the integration of high-tech agriculture, and promote the use of rural land intensive management the need to explore Yulin characteristic agriculture modernization development path and model to improve the comprehensive competitiveness of agriculture, increase farmer income, promote the development of urban and rural integration is very important.SWOT analysis is a strategic analysis method, according to the analysis of their own internal conditions and external environment, to determine the strength, weakness, opportunities and threats, further tap their own potential, enhance the core competitiveness of the favorable conditions to achieve its strategic objectives. Based on the SWOT analysis, from the red new agricultural park development, on the red new agricultural park’s external environment and internal conditions were compared, based on natural resources, the constraints of the industry, to find new Hong agricultural park has the advantages, weaknesses, opportunities and threats, and then optimize the strategy selection, promotion the red new agricultural park core competitiveness.Advantages include Hong Xin Agricultural Park development, natural conditions and geographical advantages, basic advantages Yulin agricultural development, the advantages of science and technology, brand advantage. The main disadvantages are: weak agricultural facilities, the promotion of science and technology is not strong, urban-rural dual structure contradictions still large. Opportunities include the state of modern agricultural park development policy support and national, provincial and municipal support for modern agriculture park. Mainly refers to the threat of regional competitors to enhance the strength, the impact of the surrounding market.Based on the analysis of the four SWOT, we believe that the policy can choose from the following aspects: Firstly it is to broaden the agricultural funding, continue to promote modern agricultural infrastructure construction; secondly it is to optimize the industrial structure, characteristics of stress resources; thirdly it is to improve the park staff’s use level, improve the ability of practical application of science and technology;Fourth, innovative mechanisms to continuously improve the level of industrialization and productivity benefits of the park. |