Research On The Development Strategy Of Retail Business Of ZZ Bank

In recent years, with the deepening of financial reform in our country, the financial industry has developed rapidly, financial supervision is also increasingly serious. With the acceleration of the marketization of interest rates, the narrowing of deposit and loan interest spreads, and the gradual acceleration of "financial disintermediation", commercial banks in China gradually shifted their focus to the retail banking business. With the improvement of the income level of our country residents and the strengthening of financial management consciousness, the commercial banks have strengthened the transformation and upgrading of retail business in order to meet the increasing investment demand and financial demand of domestic residents. ZZ bank restructuring from the city credit cooperatives, in the pace of marketization, soberly aware of relying solely on the traditional interest income this profit model will face the crisis, it is necessary to change the profit model, a reasonable adjustment of business structure.The impact of fluctuations in the economy is relatively small retail business as the focus of future development.The paper expounds the importance of retail business development in China’s commercial banks, introduces ZZ bank’s present ideas and situation of retail business development, discusses the ZZ bank retail business’ s strengths, weaknesses, threats and opportunities by means of SWOT analysis deeply. Based on the analysis of the current situation of ZZ bank’s retail business, the author put forward the problems of ZZ bank’s retail business development in the aspects of individual customer, product innovation, service, team building and branch setting, and discusses the development tactics of ZZ bank’s retail business deeply. In order to the long-term development of retail business, ZZ bank must grasp the marketing, expand customer base, completes the customer maintenance work. Strengthen product innovation and business innovation by constantly learning. Make influential retail brand by optimizing service process. Strengthen the construction of professional team and create professional retail team. Optimize the physical branch and broaden the service channel. Tap potential business opportunities by leveraging government shareholders. At last, ZZ bank may guarantee its retail business development through the organization, human and technology.Through the research on ZZ bank’s retail business development strategy, it can provide reference for the future development of ZZ bank, meanwhile it also provides the reference value for the development of retail business of city commercial bank transformed from credit union system.