The Research On Deepening Reform Of Heyuan Rural Credit Union

CPC Central Committee and the State Council have attached great importance to focus on the "three rural" issue. Since 2004, they have issued a series of documents which promote the "three rural" to develop vigorously. "Three rural" needs the support of rural finance, rural credit cooperatives, yet rural finance is currently the main force. Rural credit cooperatives are based on the provision of financial services in rural areas, and have promoted the healthy development of the rural economy. Rural credit cooperatives have been established for 60 years, the authorities have made multiple changes for rural credit cooperatives. management reform has never stopped, and has been in the twists and turns ahead. Many efforts to deepen the reform of rural credit cooperatives have been handed over the provincial government in 2003, reforming the embark on a different journey. In 2011, the CBRC pointed out that we should complete Stock-Holding Reform of rural credit cooperatives in five years, to achieve the following targets: firstly, Stock-Holding Reform of rural credit cooperatives will be basically completed; secondly, the system of modern rural banks system will be established basically. Thirdly, major regulatory indicators have reached, and continuously meet the prudential requirement. Fourthly, the services and the core competitiveness of rural financial will be significantly improved. From the practice of Heyuan City, under the auspices of the Guangdong provincial government, deepened reform have get an important advancement and some phase results, and the historical burdens of the rural credit cooperatives have been dissolved gradually. Meanwhile, asset quality improved gradually, and the operational strength of the rural credit cooperatives enhanced, the effect of which was very good.However, the rural credit cooperatives related system was not perfect, and there was a big financial risk. So the deeper institutional problems have not been solved, and the reform stepped into the "deep end". deepened reform encountered lots of obstacles. This paper chooses the Stockholding Reform of Heyuan City’s rural credit cooperatives(Rural Commercial Bank) as a case. Based on investigating the 35 branches of Rural Commercial Bank(including 11 functions, 23 branches, one department directly),through disseminating the questionnaires about the job performance of Heyuan rural commercial bank, through the longitudinal comparison(the operating conditions 5 years before and after the restructuring), the horizontal comparison(comparing with other non-restructuring of rural credit cooperatives in the same period), the paper analyzed the rural economy in Heyuan City deeply, as well as the problems and performance in the process of deepened reform of rural credit cooperatives(including rural commercial bank), and raised relative suggestions about deepened reform of Heyuan rural credit cooperatives.Based on the conclusion of research, stock reform of rural credit cooperatives is a tentative means to solve the existing problems. based on the practice of actual commercial operation, deepened reform of rural credit cooperatives into Rural Commercial Bank is the inevitable choice, which is also the trend. So deepened reform of rural credit cooperatives should be continued.