Research On Project Management Of The Insurance Sales Channel Construction

With the development of human society and era of knowledge economy,enterprise management is faced with the challenge of performance. Project management pointed out that the future direction of the operation and maintenance is a solid foundation to achieve excellent management. Sales channel construction is the commanding height in the battle of world economy. And the innovation of this paper is how to build sales channels by project management, namely how to convert the sales channel construction to project management.Firstly, against the development tendency and advantages of enterprise project management, aiming at the existing problems of sales channel construction, this paper applies the project management theory and methods to sales channels construction, then proposes the management model and discuss about how to implement the research in three management levels, namely corporate business logic,organizational structure and the implementation process, by integrating with the real cases from Quanzhou Branch of China Life Insurance Company. Finally, directing at potential resistance in the implementation of project management, in terms of the establishment of good project management and operation system and the correct implementation of project strategy, this paper puts forward some concrete plans of how to improve feasibility of constructing sales channels by project management. All these plans are aimed at specifically managing, easily operating and consequently opening up brand new sales channels to enhance market competitiveness.Furthermore, this paper analyzes the domestic insurance market and points out the sales channel is the king competitive strategy, then proposed the application of project management theory and method to insurance sales channel development and management. Moreover, this paper suggest to hold Quanzhou counter of China Life Insurance Company as a new direct insurance sales channel, which is not only an innovation of sales channel construction and management, but also a new potential in the future insurance sales market.