Study On The Construction And Management Of Sales Channel After Rubbermaid Built Warehouse In China

New technology constantly development, market subdivision, changes of environment and population and the Internet for information transfer mode changes, all this in changing the status and development trend of cleaning industry. We found that, even if you have the best products, strong marketing, excellent sales team and a reasonable price, but not an advanced channel strategy and network, still cannot make you achieve your desired height in the market, get the desired market share.Rubbermaid as one of clean industry the world’s leading brands, in order to open up and good service Chinese market, in the fourth quarter of2012Asia Pacific headquarters moved from Hongkong to Shanghai, and decided to set up a logistics center in Shanghai, Baoshan District, to change the business model. This paper tries to systematically on Rubbermaid distribution network in the construction and management of China area for further study, in order to be able to discover in the research of the existing problems, analyze and solve problems, study the relative scientific and practical choice and management of distribution network, to find a distribution channel for their own situation. Road, provides the reference for the Rubbermaid select and manage distributors;Based on the theory of knowledge, through the channel structure, channel design, channel conflict and management theory study, combined with the Rubbermaid marketing strategy and industry characteristics, in order to meet the demand of market segmentation and upgrade the terminal user satisfaction as the core target to design the Rubbermaid’s distribution channel, so as to ensure the whole channel.The first part is the introduction, introduces the characteristics and the development status of domestic cleaning industry, and the significance of this study. The second part is theoretical research, mainly on the concept of distribution channel and distribution channels were introduced, further explore the channel structure, channel design, channel conflict theory and management theory, laid the foundation for the channel construction. The third part Rubbermaid is introduced and the channel analysis, the Introduction Company, the existing channel structure and channel member. The fourth part is the analysis of market segmentation, the hotel, the property and medical three target market Rubbermaid concerned research, came, the terminal customer characteristics and trend report. The fifth part Rubbermaid channel reconstruction method, is the focus of this paper, through the design of the seven steps of implementation, a clear direction, RCP’s market strategy to determine channel and market coverage requirements, carry out channel design, select the appropriate channel partners, setting performance expectations, common improve channel efficiency, monitoring performance and adjust the plan to implement the music Newell Rubbermaid channel reconstruction work, and ensure the efficient and healthy channel.