| Fresh O2O electricity suppliers are agricultural products in the e-commerce environment of the new marketing model, fresh O2O electricity suppliers in China is in the primary stage. Fresh O2O electricity suppliers are the main products of fresh food, fresh food perishable, so fresh electricity suppliers for logistics and distribution has a very high demand. In order to pursue the high quality distribution of fresh food, fresh O2O electricity suppliers use cold chain logistics mode, and information is the core of cold chain logistics, information technology can improve the quality of fresh electricity suppliers, improve logistics efficiency, reduce the operating costs of enterprises. On the other hand, the new model is based on the combination of the line and the line. His appearance has changed the traditional mode of existence, in the development of electricity suppliers on the way to show a ray of light. But have to face the same time, such as the existence of some of the cold chain distribution, community facilities, line promotion, platform construction and other issues. In this paper, the current situation of China’s fresh O2O electricity suppliers development status analysis, through the relevant information on the development of fresh O2O electricity suppliers, and the existing problems, aCombined with the actual case Yonghui supermarket and after the transformation of the current new mode of O2O of feasibility for more detailed research, the O2O their own problems and advantages of the carries on the contrast analysis, tries to find out a more in line with the Fujian fresh O2O electric business development. |