The Research Of AR Company Asset-light Operation Model

Light asset operation mode in recent years by more and more attention by enterprises. Today for the concept of asset light there is no clear definition. Have implemented light assets operating enterprise mostly for semiconductors, computers, mobile phones, clothing, hotel and other industries, basic belongs to high-tech industry or light industry, however, for the traditional machine equipment maintenance in the industry of small and medium-sized enterprises, it is necessary to study how to implement the asset light operation without. This paper summarizes the scholars study other industries by the assets operation, on the basis of analysis of traditional coal equipment maintenance industry present situation and industry characteristics, for the industry of small and medium enterprises to study how to implement light assets operation.The concept of business model appeared in the 1950 s and gradually popular until the 1990 s because the strategy environment of company presents ultra-competition state of dynamic?complex and changeable, and the only constant in business is change, previous market experience and business logic in dynamic competition soon fails, the competitive advantage of acquisition and persistence always is a core problem of common research both in the field of economics and management and also is the challenge which company must face. The strategic thinking of business model can break through the customer boundary, demand boundary, industry boundary and boundary value chain, and also points out the low-profit era created by value, provide the inspiration and guidance for the company's strategic planning and operation.Paper first elaborated the overseas and domestic research status of asset-light, points out that in the increasingly tough market situation, in order to exert its advantages to get a bigger development, company must seek business model which more suitable for their own development. Second, in the traditional machine equipment maintenance in the industry of small and medium-sized enterprise AR company as an example, the AR do to introduce and analyze the current situation of the company, design AR company implement light asset operation mode of planning scheme. Points out that under the condition of current AR company should be how to use their own advantages, integration of upstream and downstream industry value chain quality resources; Based on value chain development to realize the customer value and related party consistently profitable; Based on AR light assets operating business process design and operation strategy, operation way, implementation, evaluation, etc., for small and medium-sized private companies like AR company provides a set of reference light asset operation modular company asset light operation is also presented in the process of planning the implementation of security measures, mainly lies in how to effectively control the quality of the value chain upstream and downstream enterprises, supervision and management, and other uncontrollable factors. Also pointed out that light asset operation mode, strengthening the core competitiveness of the enterprise, the enterprise's overall profitability has improved.