Case Study On The Practice Of Online Supply Chain Finance In Ping An Bank

In recent years, the commercial banks have begun to integrate resources in the face of new changes in the supply chain financial environment, which breaks through the traditional supply chain finance mode, seeking the development of the online supply chain finance business. Ping An Bank as a leader in the field of online supply chain finance in the domestic banks, and occupies an important position in the market, but also the earliest and has been actively carried out online supply chain finance practice and innovation. It’s use of the Internet thinking and technology, based on the integration of funds, platforms, data three advantages, the introduction of online supply chain financial services platform- Orange e network, bringing together a number of new online supply chain financial services industry and ecological circle, and strive to get out of the way of the development of the online supply chain finance under the background of internet financial era, which has the characteristics Ping An and promote the integration of the production and financing.This paper first reviews the theoretical concepts related to online supply chain finance, and summarizes the practice of online supply chain finance in the domestic commercial banks from two aspects: business development status and operation mode. Then, with the practice and the latest achievements of the online supply chain finance on Ping An Bank, the paper focuses on analyzing the operation system of the online supply chain finance based on the two dimensions of operation mechanism and business model, and through the SWOT model, analysis of Ping An bank in current mode of internal operation and the external environment, to carry out online supply chain finance has the advantages, disadvantages, opportunities and threats, and thus provides the basis for the next step of development proposals. Finally, based on the above analysis, summarize the Ping An Bank in the development of online supply chain finance development strategy and innovation in their own service model of practical experience, and enlightment to the interbank, also from the perspective of their own efforts and external support to put forward some suggestions, for the subsequent development of the online supply chain finance practice in Ping An Bank.