| Supply chain finance is a kind of financial innovation that commercial banks used in small and medium enterprises financing. With more and more enterprises involved in E-commerce, commercial banks are turning to online supply chain finance in order to get more resources of customers. Since June 2014,the introduction of Ping An Orange E Net has provided Haier’s retail dealers with the business model "purchasing with free loan", which becomes a success in supply chain finance business.On the basis of domestic and foreign scholars’ researches, this article firstly defines the concepts of offline and online supply chain finance, describes their collaborative architecture and summarizes related literature researches on this subject. Secondly, three business models of Ping An bank’s online supply chain finance are introduced, taking a specific business case under the financing in advance model "purchasing with free loan" as this paper’s example. "Purchasing with free loan", as a business which Ping An Bank provides to Haier group for flexible financing, is a new online innovation of Ping An Bank’s traditional confirming storage financing. The author believes that "Purchasing with free loan" not only has the basic characteristics of confirming storage financing, but also provides the dealers with credit. Transactions between banks and enterprises are operated online, which makes it much easier to meet customers’ demands and brings benefit to all the participants in the supply chain. However, while seeing the advantages of “purchasing with free loan”, such as reducing the financing cost and risk, improving the efficiency of supply chain and banks’ services, operators should also avoid customers’ fake online transactions and other potential problems like the collaboration and cooperative risks among all supply chain participants. Finally, some revelations in supply chain finance for other commercial banks can be concluded from Ping An Bank’s success in online supply chain finance, such as the customer experiences,the operating system and the measures against operating risks. On the basis of what mentioned above, some relevant suggestions in technology, product innovation, platform construction and supervision will be put forward aiming at the possible problems on online supply chain finance. |
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