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Research On Economic Benefit Evaluation Of Hub-spoke Route Network In China

Posted on:2016-12-19Degree:MasterType:Thesis
Country:ChinaCandidate:Q J ZouFull Text:PDF
GTID:2349330503988371Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Since the reform and opening up, China's civil aviation industry sustained rapid and stable development, in order to meet the growing demand for air transport, airline as the main air transport, its route network structure from the city-to-city route network to the hub-spoke route network development. Airlines' hub-spoke route network with its salient features excellent accessibility, economy, flexibility, convenience, etc., significantly improve the airline's operational efficiency, reduce operating costs, so as airline route network development has laid a solid foundation, and then to become the foreign route network structure model widely used in all major airlines, but also the development of the strategic directions of the domestic airlines. Facing the complex air transport market environment, the hub-spoke route network as an important part of the airline to compete with an important means to win the competition, how to evaluate and improve the economic benefits of the hub-spoke route network, how to gain advantage in the fierce market competition is currently a major issue to be addressed. Therefore, in order to constantly adapt to China's civil aviation industry sustained, healthy and stable development goals and development requirements, to carry out the economic benefit evaluation of the hub-spoke route network is particularly important, so as to China's air transport enterprises to provide a more comprehensive scientific, standardized, rationalized the decision making.The article discusses the central system combing and route network basic theory, basic economic evaluation theory, and based on these two theories, combining economic evaluation of complex systems-related content, build economic hub-spoke route network from the content, method three aspects evaluation of the basic theory, on the economic benefit evaluation of the status quo at home and abroad to explore in depth the hub-spoke route network, in line with targeted, systematic, scientific, practical, workable principles to financial benefits, operational efficiency, market efficiency, network efficiency for the four evaluation index, hierarchical fuzzy comprehensive evaluation method to build a hub-spoke route network set economic benefit evaluation system with Chinese characteristics, and empirical research in order to verify the feasibility of the Southern evaluation theory and methods to carry out, for example, the last from the macro level from the government andcivil aviation enterprises make suggestions to enhance the economic benefits of hub-spoke route network, in order to provide an objective and effective long-term guidance for the sustainable development of the hub-spoke route network and reference a view to promoting the civil aviation industry toward modernization and standardization development.
Keywords/Search Tags:Hub-spoke Route Network, Economic Benefit Evaluation, The Evaluation Index System, Fuzzy Comprehensive Evaluation Method
PDF Full Text Request
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