Enterprise Financial Performance Factors Empirical Research

Financial performance is a measure of the degree of the business objectives completion. It is based on the financial statements. Financial performance reflects the production and operation of enterprises efficiency and effectiveness in a certain period.Financial performance can assess the capacity of operators. Financial performance can also predict the development prospects of the enterprise. Accordingly, shareholders, creditors,managers, internal employees and other stakeholders catch particular attention on financial performance of the company's.The real estate industry is closely linked to other industries. It plays a decisive role in the national economy. According to the real estate value added index published on the website of China's Bureau of Statistics, we find that the real estate value added growth rate continues to decline since 2008. There has been a slight fluctuation especially after 2013.Therefore, financial data of listed real estate companies have some representation on the study of factors affecting financial performance. In the process of enterprise financial performance evaluation and finding the factors, we are able to find the problems in business.It helps us to understand our business situation and development potential. It also helps us to improve the overall competitiveness.The paper selected financial data of Shanghai and Shenzhen A-share market listed real estate companies during 2012-2014 as samples. The paper constructs a financial performance evaluation system includes five dimensions. The dependent variable is a composite score of financial performance obtained by the factor analysis. Factors affecting financial performance are determined by regression analysis. Salary incentives,management efficiency, employee productivity facilitate the development of financial performance. Market competition and enterprise scale businesses have a negative impact on financial performance. Ownership structure, the proportion of independent directors,disclosure of research and development costs, training expenses and income rarely affect the company's financial performance.Therefore, enterprises should take appropriate measures in independent director system, incentive pay, cost control, teamwork and market segmentation to improve the financial performance, and to promote long-term development.