The Impact And Change Of The Internet On The Fund And Asset Management Indusutry

With the rapid development of the Internet, the financial industry has brought a huge impact. The fund and asset management industry is also faced with new opportunities and challenges. This article describes the impact of the Internet on the traditional financial industry, as well as the status and experience of the domestic and foreign fund and asset management industry. Combined with the decade of development planning of Chinese asset management industry, the article analyzes the impact of the Internet on fund and asset management industry, including the impact on the costs, efficiency and marketing model. The article selects several typical cases to explain the impact of the internet finance on the competition of the fund and management industry. And suggests that the fund companies should actively respond to the opportunities and challenges brought by the internet through the following four aspects:(1) accelerating the mobile client technology and service platform,(2) Making full advantage of big data, deep user data, customized products,(3) Under the background of the homogenization of the asset industry, the fund companies should focus on improving the investment management capabilities, actively open up the Internet sales channel, and change the existing sales model;(4) In the face of the rapid development of the Internet monetary fund, regulators layer should strengthen response.