The Influence Of Internet Financial Development On The Fund Industry

The Internet finance is an emerging financial service mode of financing for the use ofthe Internet technology and mobile communication technology and a series of moderninformation science and technology. Through collecting related literatures on theInternet Finance and Securities Investment Fund both at home and abroad, this papermainly displays the internet financial development status in domestic and foreignmarkets, and analyzes the influence of Internet Finance to Securities Investment Fundindustry in the marketing mode, investment style, portfolio management, fundcompany equity structure, risk management and etc.. Through a comprehensive,in-depth introduction to the internet financial development, this paper also analyzesthe trend of Securities Investment Fund industry.With the era of pan-asset management, the fund industry competition goesstrengthened. The Internet Finance has brought great opportunity to optimize thechannel structure, expand the customer base and enhance the customer experience tothe fund industry. With the professional E-commerce platform, the fund company canget twofold results with half the efforts, so choosing E-commerce platform should betargeted and special attention to the comprehensive use of different platforms shouldbe paid.Internet Finance is no longer pure network business. It becomes the product ofseamless combination of financial business and network technology. The differencesof products and services provided by traditional financial institutions and internetfinancial institutions gradually reduced. The traditional financial has fully gotnetworked, and the Internet Finance is no longer isolated from the traditional financialindustry; the two have combined together.