The Research On Developing Strategyofningbo DPT Commodity Exchange Company

The noble metals market has lasted for over one hundred years. With the increase demand in investment, the noble metals market has become increasingly active. The People’s Bank of China also has create the conditions for China to integrate into the international noble metals market, by encouraging the private holdings of gold, as a result, the precious metals market is full of the charm of investment. The number of precious metals investment companies is over one thousand, and these companies mainly concentrated in the Yangtze River Delta, Pearl River Delta, Bohai and other developed regions. The competition in this industry is very fierce. It is undeniable, as an emerging industry the precious metals trading market is still in the initial stage of development. There are still some problems, such as the uncertain policy environment, the lack of supervision, outdated laws and regulations, Chaos in the industry standard. Then the phenomenon including false propaganda, frequent trading, wealth management emerged in this market, having a bad effect on the sustained and healthy development of the precious metals trading market. The state attaches great importance to the healthy development of precious metals trading market, by having issued a series of documents to straighten out the various trading venues and to guard against financial risks. In 2011 the State Council issued the "on the rectification of various types of trading venues to guard against the financial risk decision". On the 3.15 party in 2014, CCTV exposure spot Silver Black platform, which catalyzed the precious metal exchange rectification.Against this background, the company of Ningbo DPT how to break the siege, leading the industry development is the problem that must be considered. Thus the article takes the research of development strategy of DPT in precious metals industry as the breakthrough point. In the understanding of the theories of precious metals trading, market maker system, auction system, risk management, internal control, the external environment of the precious metals industry are analyzed in detail. In the understanding of the opportunities and threats in the external environment, the author analyzed and summarized the history, organizational structure, corporate culture, trading varieties, the member, the advantages and disadvantages existed in the development of DPT. Overall, the threat factor within the industry is gradually improved, and the disadvantages of DPT also can be solved through training, university cooperation, improve the brand culture, so the author points out the general development strategy of DPT was the expansion strategy. Then the author points out that the implementation of the strategy is to rely on the path of “a win-win business model with customs”, “a bridge to connecting the international settlement”. At last, this paper proposed specific embodiments to enrich the cornerstone of corporate strategy in “constructing an ecosystem in precious metals industry”, “investor protection system”, “strengthening the channel by combining online and offline promotion strategies”, “human resources management”, “intelligentrisks control system ”and so on.The contents and conclusions of this paper can not only provide the substantial help for the long-term development of DPT, but also have corresponding reference value on the improvement the situation for other enterprises in the same industry.