Xiu Lan Real Estate Enterprise Competitiveness Research

Based on Showland real estate companies reflected in the 20 years of the development process competitive advantage from their competitiveness point of view of the analysis, the real estate company as the Showland Baoding veteran real estate developer, with more in Baoding high visibility and reputation of the conclusions, Showland current employees, especially senior managers, mentally, ideologically firmly marked Showland spiritual imprint. From the perspective of the company's competitiveness, product features and has a good reputation, has strong product development capabilities, unique brand and values shaping ability, good ability to integrate resources, expand financing capacity and cost control. However, compared with the country's top developers on the competencies as well as the relatively large gaps and weaknesses, has the following problems, such as the company's development and growth, branding and values faced with the situation do not place the product differentiation capacity is insufficient, the design capacity to be further improved, insufficient means of Internet information application, do not dig the old customer resources, limited margin financing innovation, innovation needs to be improved, human resources management system construction is lagging behind other issues, these issues We are restricting the overall development of the real estate and even Showland Group, becoming its implementation Showland group "centennial" dream obstacles. In view of this, we propose a four-point lift Showland real estate company competitive proposals, including the use of Internet tools, the company business model innovation, deep customer needs; improve the system to protect the interests, enhance the ability to integrate resources, to achieve the standardization of enterprise management; further breakthroughs bound thinking, using the Internet to break through financing difficulties; innovation and market competition mode, the ability to enhance the brand, to further clarify the company's development strategy. Showland hopes to help real estate companies to achieve leapfrog development, to enhance competitiveness and expand the competitive advantage for the future development of better Showland group play a role.