Valmet Paper Service Sales Strategy Study

By 2014, China has become the world's largest paper producer and consumer countries. Papermaking served as one of the four great inventions, but because of some historical reasons, China's paper business has not been considerable development. As an upstream pulp and paper equipment manufacturers also face this problem. With the development of the paper industry, the domestic machine, pulp line project dwindling, is bound to reduce future large projects, but at the same time as the main equipment service, sales of its importance has become increasingly prominent. From the point of view of financial data, profit contribution from service has gradually become the main source of business. Therefore, whether multinational or domestic paper machine equipment suppliers, service marketing competition in paper and pulp lines, how to use the correct service marketing strategy, seeking different development, found in the market, "Blue Ocean", highlighting their own competitive advantage, has become the individual equipment suppliers need to consider and strengthen in the coming decades issues.This paper by studying the current well-known multinational corporations Valmet Paper to the appropriate documentation based on the level of Valmet daily service marketing strategy and business strategy, combined with the service profit chain model, the enterprise marketing management,5 force model and other related service marketing model and theory, in the face of China's rich potential service market, competitive landscape in the industry and competitors, each Valmet marketing services. At the same time rethink its marketing strategy in the service of pulp and paper equipment should improve relevant measures and recommendations in the future. To get the proposed business and remain competitive in the long-term market, from the traditional 4P (product, price, place, promotion) service marketing theory point of view, what should be done Valmet service marketing strategy, and the future need to further strengthen and improve The place. Also studied and elaborated in order to ensure a smooth service marketing strategy, effective implementation, the expected effects, Valmet need from the company system, customer satisfaction, staff capacity to improve further strengthen the three aspects to the service of Valmet marketing strategy implementation to provide strong support and hoping to give other colleagues in the industry to provide the appropriate reference.