Research On Development Strategy Of ZX Labor Service Company

With the deepening of global economic integration, the exchange of national labors become more frequent, and the international labor export also develop rapidly. Foreign labor service companies continue to grow stronger. ZX labor Service Company, a company with professional qualification in Shandong province, has been developing rapidly since it was founded in 2002. However, with the tough market situation and the increasingly fierce market competition, to seek further development, the company faces many problems inevitably, which influence the stability of the company's development, and also reflect the fact that the company is lack of effective marketing strategy in the process of development.This thesis adopted the method of literature review, case analysis, investigation, and comparison analysis. Based on the use of relevant strategic management theories, the thesis conducts a research upon the long-term developing strategies of ZX labor Service Company. First of all, with regard to problems the company faces, the thesis carries out a detailed research on internal situations as well as environment it faces outside, and by adopting the theory of PEST, the thesis also analyzes the advantages and disadvantages of the company, as well as challenges and opportunities the company faces. Secondly, based on the comprehensive analysis of ZX labor Service Company, the thesis has established the firm's overall objectives, the basic principles in the plan making of strategic development, and gives advice with regard to labor base establishment, financial management, human resources, marketing, brand marketing and the development of the enterprise culture. Combining with the planning of development strategy of the ZX labor Service Company, the thesis set up concrete implementation plans scientifically in six aspects: expanding the construction of labor training base, improving the financial system, optimizing the personnel mechanism, expanding the scope of the market, increasing brand marketing, and setting up the company's unique corporate culture.Through the in-depth study of the development strategy of ZX labor Service Company, the thesis proposes a series of conclusions as well as countermeasures, hoping to provide feasible guidance to the company, stimulating it to develop into a higher level, and at the same time provide good reference for other services in strategic planning.